For my Media Music Magazine i will be looking closely at IPC and Bauer Media as its important because i don't want to be competing with another magazine similar to mine that has already got a large audience, as mine will be a new magazine to the market.
The first institution ill be looking at is IPC Media which is the UK's leading consumer magazine and digital publisher, which has more than 60 iconic media brands. IPC creates content for multiple platforms from Print, online, Mobile, tablets and events. IPC Engages with 26 million UK adults, almost two thirds of UK women and over 40% of UK men and there award winning portfolio of websites reaches over 25 million global users every month.
IPC publishes a very popular magazine called NME. NME is the longest published and most respected music weekly in the world. Every week is gives its readers the most exciting and authoritative coverage of the very best in new music, including award winning features and also the latest releases as well as a regular look back through the magazines incredible 60 year heritage. So when i come to distributing my product i wont chose IPC as my magazine is very similar to NME.
The second institution ill be looking at is Bauer Media which are Europe's largest privately owned publishing group. The group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK based media group consisting of many companies collected around two main divisions which are Magazines and Radio.
I think i would chose Bauer media when distributing my product as they don't have a product like mine so there wont be any competition however there will be competition with IPC Media with NME but if i worked closely with Bauer they could ensure it wouldn't happen as they have experience as they have distributed a magazine which is the top selling in the world.
No comments:
Post a Comment